週次 |
日期 |
單元主題 |
第1週 |
9/11 |
Course Introduction
注意: 課綱於9/11課後有所調整。請下載v.2.1 |
第2週 |
9/18 |
Strategic Marketing in the Digital Context |
第3週 |
9/25 |
Customer Insight in the Digital Context |
第4週 |
10/02 |
Marketing Communications: Owned Media |
第6週 |
10/16 |
Marketing Communications: Paid Media |
第7週 |
10/23 |
Marketing Communications: Earned Media |
第8週 |
10/30 |
Project Presentation: A Marketing Plan |
第9週 |
11/06 |
Invited Speaker (I) |
第10週 |
11/13 |
Data and Digital Marketing |
第11週 |
11/20 |
Value Creation & Delivery in the Digital Context (I) |
第12週 |
11/27 |
Project Presentation: Digital Marketing Services in Taiwan |
第13週 |
12/04 |
Value Creation & Delivery in the Digital Context (II) |
第14週 |
12/11 |
Invited Speaker (II) |
第15週 |
12/18 |
Aspects of Digital Development in China |
第16週 |
12/25 |
Term Project Presentation |